Aston Villa Football Club has reached an agreement with BK8, becoming the brand the club's official front-of-shirt (FOS) sponsor.

The agreement is effective for the following three seasons, until the end of the 2025/26 season, and it has indicated that it will donate to charity as part of the pact.

BK8 has partnered with mental health charities to raise awareness over the last two years.

Speaking on the brand's charity goals, BK8 EMEA Managing Director Michael Gatt said: "We are thrilled to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa."

"Being able to give back to the supporters for their dedication is a vitally important part of why we want to be connected with a great institution like Aston Villa Football Club. 

"As a brand working in football for the last few years, we have committed to working closely with our partners' local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area."

A representative for Aston Villa said: "Through this partnership with BK8, we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia."

The agreement comes after Premier League clubs opted to end FOS gaming sponsorship ahead of the release of the UK's gambling legislation White Paper.

The ban will take effect in the 2026/27 season, leaving Aston Villa free to negotiate the deal with BK8.

The move prompted Villa's Chief Executive, Christian Purslow, to speak publicly about his displeasure with the ban, emphasising that it is more difficult for clubs outside the 'big six' to financially compete, stating earlier this year: "The commercial reality is that to teams outside the top six, such sponsors offer clubs twice as much financially as non-gambling companies."