In addition to receiving first-class marketing placements on NHL digital assets, such as NHL.com/ru, the official Russian translation of NHL.com, the company will run marketing campaigns utilising NHL branding throughout its digital sports betting products in Russia and the CIS.

Liga Stavok will also be granted permission under the collaboration to use NHL trademarks and logos in genuine NHL fan and consumer marketing campaigns. Liga Stavok also has access to NHL-owned media properties, such as personalised email, social media, and digital marketing initiatives. These will be centred on increasing brand recognition and stimulating the acquisition of new clients.

Russian NHL fans are in for an exciting moment right now. According to NHL Vice President, Business Development and Partnerships, International John Lewicki, "Liga Stavok, the market leader in sports betting, is partnering with the NHL, the world's premier hockey league, to deliver inventive initiatives designed for our robust fanbase in Russia." "We are excited to collaborate with Liga Stavok to introduce novel elements to the NHL experience in Russia."

Sportradar, the NHL's Official Betting Data Rights Partner, provided support for the collaboration.

CEO of Liga Stavok Yury Krasovskiy stated: "Part of Liga Stavok's business strategy is moving towards an international level." We have a tremendous deal of honour and duty as we increase our involvement in the global ice hockey development. Liga Stavok is prepared to make large financial investments in the growth of hockey, both in Russia and internationally, as it has a genuine passion for the sport.

Another important step in this regard is their relationship with the NHL. We express our gratitude to the NHL for acknowledging our commercial potential and our standing as the leading sports bookmaker in Russia.