The commercial, which debuted earlier this summer, began with a behind-the-scenes video showing Vergara unwinding with Jackpot Party following a day of filming. Vergara will appear in more advertisements throughout the upcoming season of America's Got Talent.

Players who download Jackpot Party will instantly be placed into a raffle with the chance to win ten fully funded trips to Hollywood as part of a promotion that runs concurrently with the campaign.

Noga Halperin, CRO at SciPlay, stated: "Sofía is the perfect fit for this campaign because of her global fan base and inherent enthusiasm."

"Sofía has the power to introduce potential players to a game that replicates the Las Vegas gaming experience from anywhere, thanks to her millions of fans and followers."

Vergara's participation is anticipated to hasten the campaign's success. The effort aims to draw in new clients and thrill the Jackpot Party player base.

"Since its release nearly a decade ago, players have gravitated towards Jackpot Party because of its free-to-play model and constantly evolving slots and challenges," stated Eitan Davidson, Head of Marketing Innovation at SciPlay.

"We are ecstatic to collaborate with Sofía on our inaugural celebrity collaboration and expand the player base of this cherished game."

SciPlay announced in May 2022 that its Q1 2022 revenue was $158 million. This was the second-highest quarterly revenue the company has ever recorded and represented an increase of 5% year over year.