The action shows the operator's dedication to equality in sports and support for LGBTQ+ inclusion. The group will support the campaign for Wednesday's Vicarage Road game against Chelsea alongside Watford and Proud Hornets.

"Stake.com is dedicated to diversity," stated Dominic Rae, Stake.com's sponsorships manager. "We are pleased to support Stonewall's campaign and the Premier League by updating our sponsorship assets at Vicarage Road in preparation for Chelsea's visit. We too believe that football is for everyone."

This is Stake.com's first season as Watford's primary sponsor; to commemorate the club record contract, the Shiba Inu or Dogecoin logo was previously affixed to the first team's uniform shirtsleeve.

Paul O'Brien, Watford FC's Commercial Director, said, "We're thrilled to be collaborating with Stake.com on this year's Rainbow Lace initiatives." We at Watford Football Club take great pride in our efforts to promote diversity and equality, so it makes us very happy that our main sponsor, Stonewall, has also become deeply involved in the Stonewall movement.

"Football has a remarkable power to bring people together, and it is a priority for the Premier League and our clubs to ensure everyone feels welcome and supported, from players and fans to staff and all those involved in our many community programmes," said Richard Masters, Chief Executive of the Premier League.